Mississauga is about 25-40 kms from Toronto depending on where you live. Last weekend, I had the opportunity to witness Halal Food Fest for the first time. The event occurs every year but I was able to make it this year as I got a ride (Yes, it is a pain to visit Mississauga or out of GTA for that matter if you are relying on transit).
The event took at the Celebration Square of Mississauga. As it is close to square one shopping complex, parking wasn’t an issue. It wasn’t a huge event: took me about an hour to browse through everything. There was a decent level of diversity in terms of food vendors: beside the obvious brown foods (like biryani, kabob and samosas), there were pizzas, burgers and other western foods along with variety of desserts. Among name brands, there were Hero Burgers and Healthy Planet. Besides food, there were toy stores (bubble blower was the most popular), clothing and jewelry stores as well as religious schools and institutions.
There were several activities organized for the kids like the sliding castle and water fountains. It looked like they were enjoying the fountain quite a lot with shooting with their water gun and making splashes all over. Some booths also had kid-related activities to attract their parents (great sales strategy if parents are your potential customers!)
There was a huge lineup at Twistie taters. They seem to be selling their item like hot cakes and the waiting time was 10 mins. It looked like curled up fried potato on a stick with some spices. Both kids and adults were in love with it. Due to my lack of patience, I didn’t even bother standing in the line. But, I really hope to try this one day.
There were a lot of promotions and giveaways. I have a bag full of coupons: some of them are valid till the end of this year. The coupons are mostly from the restaurants and other retail stores. I got a 12 bottle coconut water pack from Healthy Planet for $5.
Last, but not the least, there were classical music with western twist. Overall, the event was alright. I just wished it would have been larger with more booths and fun activities. Zee TV Canada was also one of the key anchors at the fest: they had some cool games to entertain the visitors and promote their upcoming event.